ÉLYSTRA Sweden
Industries: Beauty & Personal Care
Product types / subcategories: Haircare
Countries of origin: Sweden
Available / target markets: Canada, MENA
Swedish haircare in a distinctive format
Élystra Sweden develops and manufactures premium hair serums in Sweden. Its twist-off capsules present the serum in a measured, individually sealed format.
The capsule is opened at the point of use: twist, squeeze and apply. This format is central to the brand’s identity and the way its collection is presented.
One brand. Six complementary serums.
The collection comprises Smooth, Repair, Protect, Shine, Moisture and Vitality. Together, they establish a coherent haircare range under one Swedish brand.
Product images for Smooth, Repair and Moisture are shown in the collection below.
A partnership with the whole brand
Apex seeks partners committed to developing the brand’s full product line, including future additions. The relationship is built around the brand as a whole, rather than individual product selection.
Launch timing and rollout are coordinated with Apex, taking account of registration requirements and market readiness.
Markets and opportunities
Target-market focus: Canada and MENA, retained from the existing portfolio draft. Availability, registration and territory rights require confirmation by Apex.
Products and range
Smooth Hair Serum
Repair Hair Serum
Protect Hair Serum
Shine Hair Serum
